Services

Brand strategy

Brand consulting to define or adapt the positioning of a product in all its elements:

• identification and profiling of consumer target

• identification of the preferred and secondary point of sale

• price positioning

• selection of communication values ​​that should prevail in the communication (ATL campaign, PR messages and POS material) of the brand to be successful in the Spanish market

• review of the perfect serve(s) and fit in the different channels and moments

• description of the role of the brand and the SKUs that comprise its range (if any) within the company’s portfolio