What we do

Estrategia de marca en Madrid en Kanpai Consultores

Brand strategy

Brand consulting to define or adapt the positioning of a product in all its elements:

  • identification and profiling of consumer target
  • identification of the preferred and secondary point of sale
  • price positioning
  • selection of communication values ​​that should prevail in the communication (ATL campaign, PR messages and POS material) of the brand to be successful in the Spanish market
  • review of the perfect serve(s) and fit in the different channels and moments
  • description of the role of the brand and the SKUs that comprise its range (if any) within the company’s portfolio

And now that we have broken the ice, shouldn’t we chat?