What we do

Innovación y desarrollo de productos en Kapai! Consultores


From our knowledge of the trends in the Spanish and international beverage market and our experience in innovation projects with the participation of local and international suppliers, we can tackle the development of a product in all its elements: definition of the market gap, definition of the concept and naming, graphic universe, differentiating storytelling, design of packaging, identification and negotiation with liquid suppliers.

We have done it for others and for ourselves in the development of CAMPPLE Cider, the craft hard cider of Asturian (Northern Spain) origin and premium positioning that appeals to the demand for naturalness, origin, traceability in the process and absence of additives, a project completed from the identification from a gap in the market to marketing and arrival at points of sale.

And now that we have broken the ice, shouldn’t we chat?